Victoria LaPlante

Bio

Victoria LaPlante has spent her career helping companies grow by putting customers at the center of their brand. With over a decade of experience in B2B SaaS, she has led transformative customer marketing programs at companies like HubSpot, where she played a pivotal role in scaling customer advocacy and community efforts during its journey to a storybook IPO. Her work has earned her recognition as a four-time honoree in the Top 100 Customer Marketing & Advocacy Influencers & Strategists award, highlighting her impact and thought leadership in the field. Victoria currently serves as the Customer Marketing Manager at Visier, a global leader in people analytics. Victoria is based in Boston and holds a degree in Business from the University of New Hampshire. She is also the founder of Customer Advocacy Professionals, a consultancy dedicated to helping organizations develop and optimize their customer advocacy programs.

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