Report
People Analytics Technology 2025: Pivoting from Rapid Growth to Reinvention
The PAT market hit $10.4B but growth is slowing. Learn how vendors are adapting with AI investments, pricing changes, and new partnership models.
As the people analytics technology (PAT) market matures, organizations are navigating new complexities—from slower growth rates (down to 28% from 41%) and rising vendor prices to the rapid adoption of generative AI and declining support for data ethics and transparency. Understanding these shifts is critical for making HR technology investment decisions in 2026.
In this exclusive report, RedThread Research and Visier analyze data from 161 PAT vendors to reveal where the market stands today and where it's headed. You'll discover how vendors are reshaping their strategies, what's driving pricing and partnership decisions, and which gaps in vendor support could impact your organization. Whether you're selecting a new tool, managing existing relationships, or planning your analytics roadmap, this report equips you to make smarter, more strategic decisions.
Download the report to:
- See how 50% of vendors raised prices and what services are being cut from subscriptions
- Learn how 71% of vendors now use both traditional ML and Gen AI, and what this means for product roadmaps
- Discover why vendor support for data ethics dropped to 47% and how to protect your organization from gaps