David Creelman is CEO of Creelman Research. He is well-known globally for his research on people management, especially his book Lead the Work: Navigating a world beyond employment, co-authored by John Boudreau and Ravin Jesuthasan. Recently he has focused most of his efforts on helping companies get on the right path with people analytics. He was made a Fellow of the Centre for Evidence-based Management in Europe for his contributions to the field. He is also a winner of HRPS’s Walker Award.