Regional Field Marketing Manager – Remote (Canada or US)

Visier, the leading provider of SaaS based People Analytics, seeks an experienced Field Marketing Manager to help us change the face of HR in the largest companies in the Midwest North America Region. We believe that people are the most important asset in any company, and that companies are more successful when they use data rather than intuition to drive their workforce strategies. Visier makes it easy for business leaders to use people analytics to achieve measurable business outcomes.  As the Visier Regional Field Marketing manager, you lead the charge to bring value to enterprise companies within your region by enabling them to see that what they previously had believed to be impossible, is indeed possible.

The ideal candidate is a full-funnel revenue marketer with a passion for delighting customers at every stage of the buyer’s journey by creating programs that help audiences see and desire a new way of doing things.  She or he has proven success collaborating with enterprise sales and cross-functional marketing teams to envision, pilot, execute, and measure closed-loop integrated marketing programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth for the company.

The successful candidate is a brand advocate and team-player who leads by influence and has hands-on experience forecasting and managing a marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously and partnering with cross-functional peers to deliver campaigns and programs that deliver measurable results.  He/she is highly creative and a strong communicator who is adept at content creation, messaging, and tailoring marketing programs to reach and appeal to specific personas and audience segments.

Remote
Remote
Remote
Remote

Essential Duties and Responsibilities

  • Define and execute an omni-channel marketing plan, budget requirements, goals and KPIs to achieve the growth targets for the region
  • Partner with regional sales managers and account executives to define, evolve and communicate marketing plans as market dynamics evolve to ensure alignment of goals, objectives and strategies with regional account plans
  • Collaborate cross-functionally with sales and marketing teams to identify market segments and develop marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and to share best practices
  • Accountability for making a business impact by planning and executing a variety of programs that build new business pipeline (may include online and offline campaigns, events, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, ABM, etc.)
  • Select and manage external vendors and agencies
  • Innovate, pilot, challenge, measure and track performance of marketing activities, programs and mix to effectively achieve pipeline quantity, quality, velocity, win rates and ROMI for the region
  • Regularly monitor, analyze, report and present on campaign and KPI performance, regional success, deliverables and programs

Qualifications & Core Competencies

  • 5-10 years marketing experience, with at least 2 years B2B field marketing experience in SaaS, application marketing. Enterprise software marketing to HR or Finance Line of Business is a plus
  • BA/BS or equivalent University degree
  • Proficient in marketing automation (Marketo) and sales automation/CRM (Salesforce.com) reporting and campaign features
  • Hands-on self-starter, critical thinker and problem-solver who is agile, adapts to rapidly changing high growth environments, and able to work under pressure to meet deadlines while juggling multiple deliverables
  • Creative thinker with outstanding interpersonal and communication skills
  • Experience developing “Challenger” Messaging, Commercial teaching insights, and compelling “lead to’ messaging
  • Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies an asset

Core Competencies

  • Organized with strong time management, and project management skills
  • Self-starter, with a growth mindset, willing to innovate to find a better way
  • Takes informed risks and leverage mistakes to improve programs, processes, personal skills and customer experience
  • Excellent written and verbal and communication skills
  • Results focused with strong prioritization skills and “win as a team” mentality
  • Detail oriented, with high quality standards
  • Comfortable with ambiguity, innovation, market disruption and teaching audiences embrace positive change — see that things they previously believed to be impossible, are indeed possible
  • Customer focused, collaborative, self-aware, servant leader who contributes to and thrives in a culture of trust, transparency, initiative, respect, enthusiasm, fun, accountability and the ownership principle that the company’s success is my success

What To Expect

This isn’t just about us getting to know you. We believe that you need to get your hands dirty (so to speak) to make sure Visier is the right career opportunity for you. So feel free to ask lots of questions, read up on our company news, check out our thought leadership and peep our social media channels. As you get to know what we’re all about, we hope that you’ll become increasingly confident and excited that Visier could be your next big move.

Once your application is received and reviewed, qualified candidates will move on to our next steps.

  1. Chat with our Talent Acquisition team
  2. Come onsite for a meeting with the hiring manager and your potential team
  3. Meet with one of our executive leaders and learn how your career can grow with Visier

Sound Like A Match?

Hire Me
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